Resources · News & Insights
News & Insights
Editorial plan · team reference, not page copy
Migration plan
- /Migrate as-is (26): the May 2026 cluster (flare performance, fired heaters, coking, kilns, steel, biomass, quantum-level, corrosion, distribution network, UAE, Clemson pilot, Duraloy partnership, and others).
- /Refresh (~12): 2022 to 2024 posts (thermal stability, bonding strength, EAF advancements, Cremkote process, glass efficiency, sustainability, retrofit advancements, hemispherical emissivity, partner capabilities). Update to answer-first structure, add FAQ where natural, redate honestly with dateModified.
- /Remove (2): apparel/Trizar posts (base layers; Artilect awards). 410 or redirect to /industries/textiles/.
Editorial standard going forward (AEO direction)
Every post: answer-first opening of 2 to 3 sentences · question-form H2s · at least one citable number with its source · byline (named expert, Person schema) · links up to one pillar page and one industry page · category matches the topic cluster. Cadence: maintain the 2026 momentum; freshness is a GEO ranking input.
Case study announcements
Case study pages carry no calendar dates (client, Sep 6). To keep freshness signals, each newly published case study gets a short dated news post ("New case study: ...") linking to the page. This is how dated content and undated case pages coexist.

